Ethical Analysis

The of import Theory contends that the moral rightness of an flakeion locoweed be immovable by looking at it consequences. If the consequences are good, the act is right. If the consequences are giving, the act is wrong. In the case of Kent, he believes that the bareness in the Lucky tv set back up is a bad idea. He feels that some people pass on be really upset(a) ab out(p) it. However, the Lucky project disregard also bring in a great deal of taxation for Broadway, and jobs are at stake. In this case, the consequences of putting the Lucky television receiver games on the market would result In higher revenue or assoil happiness.On the other fade, the detail that they Lucky picture game has full nudity as well as pictural madness allow for upset a lot of people and they might not support the died game. brad feels that the games are not ready for the U. S. Market therefore, he has contacted an net profit provider who impart take their game and put it on the Net as an adult product. He has also checked out foreign markets and make up that they can sell the machines to the Mexican market if they tone down the violence.The Taiwanese has agreed to the version the Broadway now has and wants them to develop something more graphic in both areas. By reaching out to the foreign market, this act will also produce net happiness on the other hand it can lead teenagers to violence and internet pornography. In my opinion the fact that Kent realized that producing the Lucky video game with full nudity and graphic violence will upset some people and that they should not go through with the product demonstrates ethical behavior on the part of Broadway Corporation.However, the pin venture with the Taiwanese group, selling of the machines to the Mexican market and using the Internet is unethical behavior on the part of Broadway Corporation. The Deontological Theory claims that actions can be judged ethically good or bad on the basis of lordly moral pri nciples arrived by human reason disregarding of the uniqueness of an action, that is, regardless of whether there is net happiness. Brad is unforced to selling the video game to the foreign market as well as a conjunction venture with the Taiwanese group.Kent feels that the Lucky video game is a bad idea and feels they should not go with the nudity idea. In my opinion, Brad Is willing to market the Lucky video games to the foreign markets and on the Internet with the nudity and graphic violence is unethical on the part of the Broadway Corporation. By doing this, It may contribute to teenage violence and prone. Kent Is thinking of the people that the Lucky video game might set which is ethical on the part of Broadway Corporation.I heritable Dental AT ten Lucky peeve Is ten quick Tanat Broadway corporation will make. The test market results suggested that the nudity and graphic violence increased positivity dramatically. The cost of the Lucky video game will be the video design , development, implementation, and operation. Other costs include site and forwardness and the shipping of the video games globally. Under the Consequential Theory, the benefit is increased profitability which is net happiness therefore, the Lucky project is good because of the profitability.Under the Deontological Theory, by selling to the foreign markets and internet, Broadway Corporation saying that it is okay for the foreign markets to sell video games with graphic violence and nudity to the U. S. Markets. The Broadway Corporation should consider taking out the nudity and graphic violence in the Lucky video game. afterwards all their target market is children aged 5 to 12 and teenagers among the ages of 13 to 19 and of this market 75% are male. The Broadway Corporation can end up Jeopardizing their stance in the video market by producing and selling the Lucky video game.