Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater director is responsible for a single blemish at bottom a company, who is tending(p) the authority to operate on an individual basis in coordinating merchandise activities for one brand. The goal for a brand manager is to focus on implementing marketing protrude for a brand. The advantage of this system is that individually brand manager has more freedom when coordinating the brands marketing plans and activities based on their throw objectives. They think in terms of their brand names; in diametral words, each of them focuses on their own train culture, market, society, and benefits. The blemish of this structure is that brand managers may compete with each other on their performances and the utilization of marketing resources in the company, which may lessened the long-term profitability of the company as a whole. A proceedsion line manager manages all of the brands and crossings at heart a growth category. The advantage is that the produce line managers can cut cover charge a more specific marketing mix and deduce a better target market profile to opposite product line when there are different varieties of products within one brand, which means better specialization in marketing. However, the product line managers have some limitations because each manager stock-still has to work with other product line managers to ensure that their marketing activities reflect the same brand image.

For example, Apple makes various electronic products from computers to walkman. Yet, they all emphasize on the brand image of innovativeness and left over(p) desig n. All of Apples product line conveys high q! uality or else of mixing up with some cheap and durable products. However, if the product lines become diversified, the brand image may deliver a contradictory message for different products to the consumers. For example, RJR-Nabisco used to produce devil cigarette and cookies, which are two very distinct products at a lower place one... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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