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[pic] May 2007 The $970 billion global market for spirituous beverages is experiencing a period of unprecedented change. While about 60 break up of the market is still in the hands of sm all told, local enterprises, very global break awayers be steadily rising. six of these leaders resonate Accentures criteria as noble-performance businesses. And although they have yet to supremacy the indemnity from investors that high-performance businesses in other consumer goods sectors enjoy, they are considerably positioned to do so, thanks mainly to highly focused M&A strategies in key, shelter-growth markets. There carcass much to play for. unless(prenominal) Accenture research suggests that the lions share of coming(prenominal) look on get out go to a select group of companies that have open up value in developed markets and bought new revenue streams in emerging markets. We in addition believe that the product portfolios of future winners will in conclusion enco mpass all trinity major categories of alcoholic beveragesbeer, pot liquor and wine. The alcoholic beverages fabrication offers few opportunities for organic growth. The notoriously high costs of diffusion and brand building have created extensive barriers to entry whence the importance of acquisitions.

Consolidation continues apace as aggressive acquirers adjudicate to demonstrate that they can wring value out of the companies they buy, in particular if they have paid a premium. save the market remains very fragmented. UK-based Diageo, which is by far the worlds biggest enliven company (See Sidebar), accoun ts for less than 10 percent of the total mar! ket. the like many others, the alcoholic beverages industry is also feeling the set up of melodramatic shifts in demographics and lifestyle. Todays drinkers are more affluent and sophisticated. They also are increasingly health conscious. The combination of these trends is curbing alcohol usance overall but driving demand for all vogue of premium products, from better-quality wines and premium lagers to malt whiskeysproducts that consumers are...If you want to channel a full essay, order it on our website: OrderCustomPaper.com

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