Promotion Strategy Of Sunsilk

[pic] INSTITUTE OF BUSINESS AND TECHNOLOGY (BIZTEK) REPORT ON SUNSILK SUBMITTED BY: UMAIR SULTAN BB-1410 SHAZAD KHAN BB-1495 NAMEER KHAN BB-1414 SUBMITTED TO: MISS DURIA HASSAN 10-4-2008 ACKNOWLEDGMENT My eldest and frontmost humble and gratitude to “ALLAH” the Almighty for giving me the valor to tarry employ to make this term line. This underlying term report is base on the analysis of different marketing functions of Unilever Brothers Pakistan Limited. utilise on “Sunsilk”. In making this term report, we collected the integral info from publications, internet and various international business magazines. bow OF confine CONTENTSPAGE # Unilever Brothers Pakistan Limited. 03 Company Objectives.04 Sunsilk Mission Statement.05 Product06 Price11 procession12 Distribution 15 S.W.O.

T Analysis16 Recommendations19 UNILEVER PAKISTAN LIMITED Unilever Pakistan especial(a) formerly “lever buddy Pakistan”, the largest consumer goods producing company in Pakistan, was coordinated here in 1948 and started create their grinder at Rahim Yar Khan. This factory was inaugurated formally in 1951 by the then Governor public of Pakistan. Unilever Pakistan is the largest FMCG company in Pakistan, as well as ace of the largest multinationals operating in the country. directly operating six factories at different locations around the country. The Unilevers enquiry Office was shifted to Karachi from ! the Rahimyar Khan localise in the mid 60s. UPL travel into the personal care harvest-home business in 1981. It has gained a major market portion out due to the introduction of look brands likeSunsilk, Lifebuoy, Lux and Fair & Lovely. Unilever was the receiving system of Management crosstie of Pakistan (MAP) and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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