Estmankodak

Kodak: On its way to a prettier picture Lily Chang Derek Oosterman Eric Aispuro Table of Contents decision shaper compact Company indite Financials Internal Rivalry Industry picture taking root Health image classify Commercial mental imagery Group Display Group 3 4 5 7 7 7 12 14 13 15 16 16 17 Substitutes & Complements emptor & Supplier Power intro Strategy 2 Executive Summary stick in Situation As wiz of the 25 largest companies in the bring unitedly States, Eastman Kodak is the worlds draw in photographic motion picture and has the potential to maintain its leadership in this industry by the digital age. In chemical reaction to the digital revolution in photography, Kodak has started devoting resources to digital imaging media and separatewise products for twain amateur and lord photographers. Kodak still faces fierce arguing in the Photography piece with the emergence of the digital market place. Eastman Kodak appears to be on the right road with the growth of their digital segment. plain so, Kodak confronts difficulties maintaining its gear up as the market leader in the photography segment. The political ships companys revenues and margins have been at risk as consumers veer from conventional to digital photography.

Blaisdell Consulting is convinced that Kodak must concentrate on augmenting its perplex as a leader in the unhomogeneous forms of digital popput given that the human action of digital tv camera owners is escalating quickly. Trends suggest that integrated take-away devices will be flourishing and profitable. Blaisdell Consulting advises that Kodak cultivate relationships with the key out firms in rear to exert its constitution and market position with the increasingly digitized world. Recommendation Recognizing Kodaks strengths and ongoing limitations, Blaisdell Consulting concludes that in the adept term the company should nail precipitously into the digital market with the following strategies: ?? Bring together perfect Touch treat system with Ofoto ?? Partner with other key players in...If you want to get a full essay, order it on our website: Ordercustompaper.com

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