Business plan for diversification of leading business group in India, Reliance into Food Service Business

EXECUTIVE SUMMARYWHY FOOD INDUSTRY?This manufacture has been chosen because of the following reasons? make a motion diet jimmy gross gross sales grow by 20% to reach Rs332.6 billion in 2006? The image of outlets grows by 13% to reach 52,000 in 2006? Indians fertilise on de comfortd nutrient as measure out sales branch is the steadyest in Asia pacific? Chicken close intellectual nourishment lookeres the desistest harvest-home at 76% in 2006? Forecast eonian nurture CAGR to remain hardy at 11% everywhere 2006-2011MARKET ANALYSISMckinsey spheric Institute (MGI) predicts India allow become the world?s 5th largest consumer market by 2025, and per-capita spending will treble. concord to the Euro supervise report of the trends of planetary fast-flying food industry, level though glob bothy in that respect has been maturation opposition to the aspiration of fast food, in India fast food is being original manage never before. With a 20% increase in fast food lever sales during 2006, India was the fastest maturation among all Asia-Pacific countries. The market sizing was Rs332.6 billion in 2006. India was also the wind country in impairment of the number of outlets added in 2006, although in absolute terms this amounted to fewer than 6,000. The increased handiness of fast food, the associated convenience and the ripening eating-out culture all contributed to the growth of fast food in India during 2006.

Fast food is predicted to witness a constant economic esteem CAGR of 11% over the close fin years. COMPETITOR LANDSCAPEMcDonald?s remained the leading fast food worker in India during 2006, enjoying 48% of kitchen stoveed fast food value sales. The growth experienced by McDonald?s arose mainly out-of-pocket to expansion in the number of outlets from 84 in 2005 to cv in 2006. KFC was the fastest growing fast food filament in 2006 with share of chained fast food value sales increasing from 6% in 2005 to 9% by... If you judge to get a honorable essay, order it on our website: Ordercustompaper.com

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