Brand Audit

Dabur India Limited INTRODUCTION ■ MR. V. C. BURMAN - CHAIRMAN OF DIL ■ MR SUNIL DUGGAL - CEO OF THE COMPANY. ■ DABUR INDIA express mail IS INDIAS LEADING FMCG COMPANY. ■ DABUR IS CURRENTLY THE quartet LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). ■ PRODUCTS OF DABUR be groceryED IN MORE THAN 50 COUNTRIES WORLD enormous. ■ DABURS health make do RANGE BRINGS FOR THE CUSTOMER A WIDE SELECTION OF herb tea PRODUCTS. ■ DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES REVENUE OF RS.100 CRORES EACH ■ DABUR CHYAWANPRASH IS THE loss leader WITH 65% SH ar. ■ DABUR’S DIGESTIVES kinsfolk COMMANDS 90% OF THE herb tea DIGESTIVES MARKET. ■ HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. HISTORY [pic] [pic][pic] [pic] Dabur has a panoptic send of Products: 1) Personal allot Segment: a) Hair tending oil color and lave ( Vatika ) b) Skin Care ( virtue face mass ) c) vocal Care ( Dabur Red colloidal gel and Toothpaste ) 2) FOODS PRODUCT RANGE a) juice ( significant/ Real Active ) b) Dabur Honey c) home-brewed ( Package Soups ) 3) AYURVEDIC HEALTH PRODUCTS a) digestive Segment ( Hajmola) b) Dabur Chyanwanprash.

c) Pudin Hara 4) AYURVEDIC DRUGS 5) PHARMACEUTICALS Strategy apply by Dabur: 1) cardinal pile strategy 2) Expansion 3) Acquisition 4) Innovation 5) Regional Branding 6) Promotional Strategy 7) scattering Strategy scrape justness THE discolouration lawfulness OF DABUR CAN BE JUDGED BY THE MODEL - BRAND addition VALUATOR. ITS 4 KEY COMPONENTS ARE: 1. DIFFERENTIATION 2.RELEVANCE 3.ESTEEM 4.KNOWLEDGE AS DABUR IS A easily - ESTABLISHED BRAND exclusively THE FOUR COMPONENTS ARE HIGH. HERBAL HAS BEEN DABURS BRAND EQUITY SINCE CENTURIES DABUR hit ITS BRAND EQUITY THROUGH -IDENTITIES fashioning UP THE BRAND: picking OF ITS LOGO, SYMBOL, SLOGAN, PACKAGING -MARKETING ACTIVITIES...If you want to buy sullen a full essay, gear up it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper