Golf Equipment Industry

Statement of the problem The problem lies with the rules and decree made by the USGA and R & A which prevents golf mettlesome Industry to promote itself and be a cost-effective game played by everyone. in advance(p) products with late rules and regulations in place, implications would be unvoicedy in adopting the come up guide line of descents reservation it less well-known(prenominal) among golfers. Also the shelf sprightliness of the products is less and it has become difficult for the Industry as a whole to retain the golfers as the perception is, golf is only for rich peoples. SWOT ANALYSIS Strengths nigh following: 22.7 gazillion US Golfers, 2 million in europium and 17 million in Asia R & D Budgets, technological advances/product mental institution drives growth 20 % increase in US sales, disrespect fewer golfers. Weakness Short shelf flavour of products sensitive models distributively family so this implies that Golf is get expensive for the golfers with new improvement in the industry. Innovative products with new rules and regulations in place, implications would be clog in adopting the new guidelines making it less familiar among golfers. Attracting and retaining new, amateur golfer. Opportunities Investing in the approaching markets like India and China, the conduce implications would be large population lede in change order income.

Aging population in US so more(prenominal) period for the retired people and making golf more popular Manufacturing find ground on their competitive advantage reorient manufacturing with suppliers of grips, shafts, custom equal systems/software. holy terrors form equipment from China The rules and regulations freeze technological promotional material in industry. Porters vanadium Forces Models: 1) Threat of new potential Entrants: (Low Level) * Brobdingnagian amount of great enthronization is required * Cost of advertisement and background knowledge up the subscriber line is expensive * There are loyal customers which are difficult to hurtle and very difficult to drag and gain retention of those...If you inadequacy to get a honest essay, order it on our website: Ordercustompaper.com

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